Wednesday, November 25, 2009

PUMA Ocean Racing Wins European Sponsorship Award!

Way To Go Puma! Just landed in the inbox from our gal Bridgid Murphy, Puma Ocean Racing's media/PR queen. She does an amazing job!
November 25, 2009The Sportlifestyle company PUMA is proud to announce they have received the European Sponsorship Award for the best International Sponsor campaign for their effort during the Volvo Ocean Race. PUMA was short-listed for two categories; business to consumer and international.

PUMA, with their PUMA Ocean Racing team, was the only business to consumer company to participate in the Volvo Ocean Race 2008-2009. PUMA brought their mobile pop-up stores to all eleven ports, and PUMA City to Alicante, Spain and Boston, Massachusetts. PUMA City is A tour de force of architecture and design, the massive 11,000 square-foot structure is made from twenty-four, forty-foot long steel shipping containers, each weighing in at eleven tons. Built in China and designed to be a mobile unit In addition to retail efforts, PUMA also engaged consumers through social networking channels such as a blog, Facebook, YouTube, Twitter and an iPhone application.

PUMA’s Volvo Ocean Race campaign was the most innovative marketing campaign ever taken on by the company. With their eye-catching boat il mostro, PUMA was able to secure the greatest media exposure of all the individual boats, a great accomplishment for a single boat team. PUMA Ocean Racing received the most television coverage and the second most print coverage.

“It’s a real honor to be nominated for this award,” said Antonio Bertone, Chief Marketing Officer. “We entered into the sailing category with the overall goal of making sailing inclusive and inviting new people into the sport. Our PUMA Ocean Racing team brought sailing to places in the world that have never seen sailing as an extreme, competitive sport. Our entry into the Volvo Ocean Race helped us show the world we’re serious about sailing and are committed to this new category.”

PUMA has entered a new premium category for sailing and was the only Sportlifestyle company to participate in the Volvo Ocean Race 2008-2009, where PUMA’s il mostro boat won an impressive 2nd place finish. Alongside PUMA’s entry in the Volvo Ocean Race, PUMA launched a full range of marine clothing and apparel, from offshore sailing gear to onshore lifestyle fashion. The PUMA Sailing Performance collection was developed and tested by the PUMA Ocean Racing team itself, and was worn by the team throughout the Volvo Ocean Race 2008-2009. The PUMA Sailing Lifestyle collection takes inspiration from the sport.

For more information about the PUMA Ocean Racing and PUMA Sailing collections, please visit
Enjoyed working with all the teams during the 2008-09 Volvo Ocean Race and on the record as devoted fan of Telefonica Blue. However, the way Puma dove in to this event and the positive impact they've had on our sport has won my complete respect for the brand and it's people. They stuck with it. Sincerely hope we see them in 2011!

Cheers ~ Jenn

Monday, November 23, 2009

Video Trailers: Spanish Castle To White Night

Have you ordered your copy yet? Well, if Santa is to deliver it before Christmas you best get on with it! Need a little push, here are Parts 1 & 2 of Mark sitting with Volvo TV crew reading from the book...

Part 1:

Part 2:

Part 3 coming soon, but I hope you all pick up a copy before then! For those who have one on the way, don't miss the DVD. It's attached to the back cover and a wee bit camouflaged with the background.

Sunday, November 08, 2009

Coffee Talk: 2009 Jacque Vabre Is Underway

One of my favorite offshore events involving the majestic IMOC 60s is currently under-way and Mark Chisnell is back at it with regular reports analyzing the skipper's moves as they make way to Costa Rica.
In the world of the Volvo Ocean Race and Spanish Castle To White Night...

The book is quite lovely and hope we can see more articles like this in publications across the globe!

Cheers ~ Jennifer

Monday, November 02, 2009

Offical Launch: Spanish Castle To White Night

From Our Friends At Volvo:

Monday 02 November 2009 12:00 GMT

"The official book of the Volvo Ocean Race 2008-09 - Spanish Castle to White Night - is launched today and already it carries 'award-winning' status.

The gripping account of the 2008-09 race, penned by Mark Chisnell, known to this parish as the author of the TEN ZULU REPORT, was voted Best Sports Illustrated Book at SPORTEL Monaco, the international sports convention for television and new media, in early October." ~ Click to read complete article.

It's exciting to see the book in print and what a beautiful gift for that adventurous spirit!