A short note because if you are like me and have family and friends who are hard to shop for during the holidays, however STILL wait till the last minute - could lose out on the perfect gift!
Spanish Castle To White Night is beautiful and the DVD, well put together and great account of the 2008-09 event. If I were to take a guess, if you haven't already placed an order; it will be hard to have in hand for Christmas if not done by December 14th-15th.
I'd love to share a mini list of whom I'll be wrapping up a copy for, but they read my blog!
Happy Holidays ~ J
Spanish Castle To White Night
Thursday, December 10, 2009
Wednesday, December 02, 2009
Moth Worlds 2010: Puma To Sponsor!
Just in - Love Puma Scoop!
December 2, 2009 – The Sportlifestyle company PUMA continues their love of extreme sailing and signed on to be the title sponsor of the International Moth Worlds 2010. PUMA 2010 International Moth Worlds will be held March 8-15, 2010 in Dubai, United Arab Emirates. The event will be held at the Dubai Offshore Sailing Club.
PUMA 2010 International Moth Worlds is expecting between 50-70 boats to compete, all branded with the signature PUMA cat. Many as 15 of the world’s top Moth sailors slated to participate in the event. The Moth Class draws sailors of Olympic and America’s Cup caliber and is quickly becoming a premier dinghy class.
“During each stopover along the Volvo Ocean Race route last year, the PUMA Moths drew so much attention because of their agility and speed, they became a great addition to the PUMA Ocean Racing team. ” said Antonio Bertone, PUMA Chief Marketing Officer. “We are proud to continue our partnership with one of the fastest growing small boat classes in sailing. The Moth’s require extreme skill to sail but also bring a sense of fun to the sport, something that is a perfect fit for the PUMA brand.”
PUMA became involved with the Moth Class during the Volvo Ocean Race 2008-2009, having PUMA branded Moths sailed in port during each of the eleven stopovers around the world. During the adventure around the world, PUMA's Moths were sailed by ISAF Rolex Sailor of the Year Anna Tunicliffe, US Laser sailor Brad Funk, former Moth World Champion Rohan Veal and Swiss Moth sailor Arnaud Psarofaghis. Both the Moth Class and PUMA bring a new enthusiasm to sailing, attracting top sailors and non-sailing spectators.
“The Moth Class is delighted to have PUMA sponsoring the 2010 Moth World Championships in Dubai,” said event organizer and Moth sailor Chris Graham. “The Moth class is growing so fast, attracting the best dinghy sailors in the world and putting them in one boat against each other. Along with PUMA’s entry into the world of sailing, we feel that the synergy between Moth sailors and PUMA is a perfect fit. Both PUMA and Moths share a love for fast, exciting and very high caliber sailing matched with a sense of fun an friendliness off the water.”
PUMA has entered a new premium category for sailing and was the only Sportlifestyle company to participate in the Volvo Ocean Race 2008-2009, where PUMA’s il mostro boat won an impressive 2nd place finish. Alongside PUMA’s entry in the Volvo Ocean Race, PUMA launched a full range of marine clothing and apparel, from offshore sailing gear to onshore lifestyle fashion. The PUMA Sailing Performance collection was developed and tested by the PUMA Ocean Racing team itself, and was worn by the team throughout the Volvo Ocean Race 2008-2009. The PUMA Sailing Lifestyle collection takes inspiration from the sport.
For more information about the PUMA Moth World Championships and PUMA Sailing collections, please visit www.pumaoceanracing.com.
December 2, 2009 – The Sportlifestyle company PUMA continues their love of extreme sailing and signed on to be the title sponsor of the International Moth Worlds 2010. PUMA 2010 International Moth Worlds will be held March 8-15, 2010 in Dubai, United Arab Emirates. The event will be held at the Dubai Offshore Sailing Club.
PUMA 2010 International Moth Worlds is expecting between 50-70 boats to compete, all branded with the signature PUMA cat. Many as 15 of the world’s top Moth sailors slated to participate in the event. The Moth Class draws sailors of Olympic and America’s Cup caliber and is quickly becoming a premier dinghy class.
“During each stopover along the Volvo Ocean Race route last year, the PUMA Moths drew so much attention because of their agility and speed, they became a great addition to the PUMA Ocean Racing team. ” said Antonio Bertone, PUMA Chief Marketing Officer. “We are proud to continue our partnership with one of the fastest growing small boat classes in sailing. The Moth’s require extreme skill to sail but also bring a sense of fun to the sport, something that is a perfect fit for the PUMA brand.”
PUMA became involved with the Moth Class during the Volvo Ocean Race 2008-2009, having PUMA branded Moths sailed in port during each of the eleven stopovers around the world. During the adventure around the world, PUMA's Moths were sailed by ISAF Rolex Sailor of the Year Anna Tunicliffe, US Laser sailor Brad Funk, former Moth World Champion Rohan Veal and Swiss Moth sailor Arnaud Psarofaghis. Both the Moth Class and PUMA bring a new enthusiasm to sailing, attracting top sailors and non-sailing spectators.
“The Moth Class is delighted to have PUMA sponsoring the 2010 Moth World Championships in Dubai,” said event organizer and Moth sailor Chris Graham. “The Moth class is growing so fast, attracting the best dinghy sailors in the world and putting them in one boat against each other. Along with PUMA’s entry into the world of sailing, we feel that the synergy between Moth sailors and PUMA is a perfect fit. Both PUMA and Moths share a love for fast, exciting and very high caliber sailing matched with a sense of fun an friendliness off the water.”
PUMA has entered a new premium category for sailing and was the only Sportlifestyle company to participate in the Volvo Ocean Race 2008-2009, where PUMA’s il mostro boat won an impressive 2nd place finish. Alongside PUMA’s entry in the Volvo Ocean Race, PUMA launched a full range of marine clothing and apparel, from offshore sailing gear to onshore lifestyle fashion. The PUMA Sailing Performance collection was developed and tested by the PUMA Ocean Racing team itself, and was worn by the team throughout the Volvo Ocean Race 2008-2009. The PUMA Sailing Lifestyle collection takes inspiration from the sport.
For more information about the PUMA Moth World Championships and PUMA Sailing collections, please visit www.pumaoceanracing.com.
Monday, November 30, 2009
Wednesday, November 25, 2009
PUMA Ocean Racing Wins European Sponsorship Award!
Way To Go Puma! Just landed in the inbox from our gal Bridgid Murphy, Puma Ocean Racing's media/PR queen. She does an amazing job!
PUMA, with their PUMA Ocean Racing team, was the only business to consumer company to participate in the Volvo Ocean Race 2008-2009. PUMA brought their mobile pop-up stores to all eleven ports, and PUMA City to Alicante, Spain and Boston, Massachusetts. PUMA City is A tour de force of architecture and design, the massive 11,000 square-foot structure is made from twenty-four, forty-foot long steel shipping containers, each weighing in at eleven tons. Built in China and designed to be a mobile unit In addition to retail efforts, PUMA also engaged consumers through social networking channels such as a blog, Facebook, YouTube, Twitter and an iPhone application.
PUMA’s Volvo Ocean Race campaign was the most innovative marketing campaign ever taken on by the company. With their eye-catching boat il mostro, PUMA was able to secure the greatest media exposure of all the individual boats, a great accomplishment for a single boat team. PUMA Ocean Racing received the most television coverage and the second most print coverage.
“It’s a real honor to be nominated for this award,” said Antonio Bertone, Chief Marketing Officer. “We entered into the sailing category with the overall goal of making sailing inclusive and inviting new people into the sport. Our PUMA Ocean Racing team brought sailing to places in the world that have never seen sailing as an extreme, competitive sport. Our entry into the Volvo Ocean Race helped us show the world we’re serious about sailing and are committed to this new category.”
PUMA has entered a new premium category for sailing and was the only Sportlifestyle company to participate in the Volvo Ocean Race 2008-2009, where PUMA’s il mostro boat won an impressive 2nd place finish. Alongside PUMA’s entry in the Volvo Ocean Race, PUMA launched a full range of marine clothing and apparel, from offshore sailing gear to onshore lifestyle fashion. The PUMA Sailing Performance collection was developed and tested by the PUMA Ocean Racing team itself, and was worn by the team throughout the Volvo Ocean Race 2008-2009. The PUMA Sailing Lifestyle collection takes inspiration from the sport.
For more information about the PUMA Ocean Racing and PUMA Sailing collections, please visit www.pumaoceanracing.com.
Cheers ~ Jenn
*****
November 25, 2009 – The Sportlifestyle company PUMA is proud to announce they have received the European Sponsorship Award for the best International Sponsor campaign for their effort during the Volvo Ocean Race. PUMA was short-listed for two categories; business to consumer and international. PUMA, with their PUMA Ocean Racing team, was the only business to consumer company to participate in the Volvo Ocean Race 2008-2009. PUMA brought their mobile pop-up stores to all eleven ports, and PUMA City to Alicante, Spain and Boston, Massachusetts. PUMA City is A tour de force of architecture and design, the massive 11,000 square-foot structure is made from twenty-four, forty-foot long steel shipping containers, each weighing in at eleven tons. Built in China and designed to be a mobile unit In addition to retail efforts, PUMA also engaged consumers through social networking channels such as a blog, Facebook, YouTube, Twitter and an iPhone application.
PUMA’s Volvo Ocean Race campaign was the most innovative marketing campaign ever taken on by the company. With their eye-catching boat il mostro, PUMA was able to secure the greatest media exposure of all the individual boats, a great accomplishment for a single boat team. PUMA Ocean Racing received the most television coverage and the second most print coverage.
“It’s a real honor to be nominated for this award,” said Antonio Bertone, Chief Marketing Officer. “We entered into the sailing category with the overall goal of making sailing inclusive and inviting new people into the sport. Our PUMA Ocean Racing team brought sailing to places in the world that have never seen sailing as an extreme, competitive sport. Our entry into the Volvo Ocean Race helped us show the world we’re serious about sailing and are committed to this new category.”
PUMA has entered a new premium category for sailing and was the only Sportlifestyle company to participate in the Volvo Ocean Race 2008-2009, where PUMA’s il mostro boat won an impressive 2nd place finish. Alongside PUMA’s entry in the Volvo Ocean Race, PUMA launched a full range of marine clothing and apparel, from offshore sailing gear to onshore lifestyle fashion. The PUMA Sailing Performance collection was developed and tested by the PUMA Ocean Racing team itself, and was worn by the team throughout the Volvo Ocean Race 2008-2009. The PUMA Sailing Lifestyle collection takes inspiration from the sport.
For more information about the PUMA Ocean Racing and PUMA Sailing collections, please visit www.pumaoceanracing.com.
*****
Enjoyed working with all the teams during the 2008-09 Volvo Ocean Race and on the record as devoted fan of Telefonica Blue. However, the way Puma dove in to this event and the positive impact they've had on our sport has won my complete respect for the brand and it's people. They stuck with it. Sincerely hope we see them in 2011!Cheers ~ Jenn
Monday, November 23, 2009
Video Trailers: Spanish Castle To White Night
Have you ordered your copy yet? Well, if Santa is to deliver it before Christmas you best get on with it! Need a little push, here are Parts 1 & 2 of Mark sitting with Volvo TV crew reading from the book...
Part 1:
Part 2:
Part 3 coming soon, but I hope you all pick up a copy before then! For those who have one on the way, don't miss the DVD. It's attached to the back cover and a wee bit camouflaged with the background.
Part 1:
Part 2:
Part 3 coming soon, but I hope you all pick up a copy before then! For those who have one on the way, don't miss the DVD. It's attached to the back cover and a wee bit camouflaged with the background.
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